Saturday, 13 March 2010

Decode at the V & A

'Decode- Digital Design Sensations' is a series of digital installations currently on show at the Victoria & Albert Museum in London.
Digital technology is increasingly being recognised as a design or artistic tool, with this exhibition aiming to showcase examples of work under the titles of 'Code', 'Interactivity' and 'Network'. The installations range from those which process data to create a visual outcome to those which require full audience participation.

I personally unconvinced by many of the digital applications on show at Decode- I see very little value in a screen displaying a number of dots while making occasional squeaking noises- this apparently being an interpretation of random data. This does nothing to aid my understanding of this data, or to engage me.

However it is easy to see that the digital technology has clearly got an appeal. Even the briefest look around the exhibition room revealed that, on a Friday afternoon, it was positively busy. People were clearly drawn in by this exhibition more so than others in the museum- despite the entry fee. Maybe this was in due in part by the fact that people moved more slowly- taking time to understand the exhibits- or maybe it was just more interesting. Where the exhibition really began to interest me was in the second half, where the interactive installations were to be found. I do believe that interactive elements in design, when they work well, can be very effective at engaging an audience, and also promoting connections. The works at Decode certainly seemed to be achieving this. People were happy to interact with the pieces, however it made them look- and began to talk to other users also. This for me is how technology could influence my design. I have no interest in a 'computer graphic statue' or an image pieced together from incomprehensible data- but if there is a way to use technology to inspire people, and attract them, surely this is the use we should be looking for within design.

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